Free Ebook
Launching a Mobile App
From scope to store, without the six-week review surprise
Mobile projects get costed as a front-end build and then meet the parts nobody scoped: the backend, device testing, store review, and the release cadence you no longer fully control. This guide walks the whole path, including the rejection reasons that cost teams their launch date and what maintenance looks like once you're shipping through an app store.
Who it's for
Product owners and founders planning a first mobile app, or a serious rebuild of one.
What you'll take away
- A platform decision guide based on the capability you need
- A realistic cost and timeline breakdown by phase
- A pre-submission checklist that prevents the usual rejections
What's inside
- 1Native, cross-platform, or web — deciding on real constraints
- 2The backend half of the budget nobody scopes
- 3Designing for offline, interruption, and small screens
- 4Device and OS-version testing without a device lab
- 5Store review: the common rejections and how to pre-empt them
- 6The first ninety days: crash triage, ratings, and release cadence
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